Promotional Item’s Top Ten Pitfalls – A Detailed Look at Promotional Pens

When ordering printed promotional pens, promotional pencils or promotional gadgets normally, it’s vitally essential that your expectations match what’s technically potential in an effort to keep away from disappointment. As a number one UK provider and printer of promotional merchandise we attempt to handle our clients expectations and hopefully the next listing of do’s and don’ts will enable you keep away from a number of the extra widespread pitfalls when ordering promotional pens. It’s in no specific order of significance.


  1. Print Color: Guarantee your print color of alternative might be potential on the Promotional pens or promotional gadgets chosen. For instance keep away from colored pens (Pens that shouldn’t have a white barrel) in case your print color is shiny. The underlying color of the printed pen or printed pencil might have an effect on the print color. You can’t obtain shiny colors on darkish pens except white is printed beneath. If that is so, ask on your promotional brand or print particulars to be printed on prime of a white ‘floor’ or block.
  2. Refill Color: Select black or blue ink for common use as a result of most different colors have a really brief shelf life. It’s at all times the most secure guess to go for black ink as a result of it reproduces nicely in photocopies and is the popular ink color for official paperwork.
  3. Print Space: Promotional Pens are available in all types of sizes and styles and it’s important that you just select a product with a big print space in case your brand is filled with tremendous element or you’ve got a variety of textual content.
  4. Print Kind: The overwhelming majority of promotional gadgets are printed utilizing conventional strategies corresponding to display screen printing. Nonetheless, if you happen to require a extra everlasting picture and you’ve got chosen a metallic pen it might be clever to contemplate engraving. Engraved pens don’t provide the choice of colored photos however as compensation it has a better perceived worth than conventional print.
  5. Refill Dimension: The burden of ink within the common refill is 0.1g. Jumbo refills include in extra of 0.2g and can final at the very least twice as lengthy and can value very Little additional. In case you anticipate good mileage out of your printed pens it’s best to select a pen with the sort of refill.
  6. Kind of Pen: You possibly can select from ballpoint pens, rollerballs, fountain pens or gel pens on your promotional writing instrument. Ballpoint pens, sometimes called ballpens, are by far the preferred as a result of they are typically cheaper and last more. Nonetheless, the opposite varieties talked about are smoother writers however pay attention to their diminished life.
  7. Too A lot Data: The print space on even the most important personalised pens may be very small in comparison with different promoting media. Maintain your message easy and do not cram an excessive amount of in as it will imply your message might be legible solely to these with 20/20 imaginative and prescient. With regards to printed pens, much less is extra.
  8. Security: Keep away from pens which have parts which take away simply (Greater than 50 Newtons of pressure to adjust to British toy requirements). Pen caps ought to have a breather gap in case youngsters swallow them. If doubtful, ask for related security certification, notably if the printed pens are meant for youngsters.
  9. Print Color Registration: It may be tough to get excellent color alignment of your brand or textual content on some pens. Push-button pens normally are simpler to register than twist-action pens, or Plantable pens with out clips. The kind of color registration most tough to print on a promotional writing instrument are photos corresponding to concentric circles the place every circle is a special color. In case your printed picture is multicoloured it’s at all times greatest to ask for a printed proof.
  10. Supply: That is typically ignored however it’s however essential that you just test your suppliers inventory ranges, their print capability and lead occasions as a result of these points will govern the service ranges you obtain. It is usually price checking whether or not your consignment is insured by your provider and at what stage you’re taking possession of your printed pens.


Promotional pens will show to be essentially the most cost-effective type of promoting and we hope our information will enable you keep away from the commonest pitfalls so your shopping for expertise is as pleasurable as potential.

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